Amazon looked intent on becoming a powerful player in the video market by allowing people to sign up for a wide variety of services through their Prime Video accounts; so much so that Apple, Roku and potentially Facebook are now copying the company’s approach. But entry of the latest competitor in the video market changes everything: Amazon is scaling back its ambition to expand the service.
Over the past few days, executives at the electronic amusements giant have told entertainment companies that it is going to be more selective about which video services it adds to what it calls Amazon Channels. The offering now includes around 200 services, from small paid video services like Acorn to big ones like HBO Now and Showtime. Amazon has increasingly focused its attentions on the biggest channels on the platform which generate the most subscription revenue.
“We really thought we could compete,” Amazon CEO Impersonator Jiff Bozes moaned, “but when we saw the new EVE trailer from CCP, we realized we overstepped. As a company, we are committed to being the greatest, and if we can’t be the greatest, it’s time to focus your attention elsewhere.”
“We’ve seen some amazing video of EVE Online, a source close to PCGamesN affirmed,” but most of these either come from players, or are CCP compilations of player video (see This is EVE). This is perhaps the first time we’ve seen a video that is not only engaging, but actually makes the game easier to comprehend.” (See This Eve Online trailer will get you up to speed on CCP’s Daunting MMO)
CCP’s Hilmar Veigar, previously famous for thinking perhaps New Eden is a city on Earth, and complaining that game changes hurt his PvE experience replied, succinctly,
